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Belco

  • ART DIRECTION
  • BRANDING
  • CONTENT
  • ILLUSTRATION
  • PACKAGING
Belco is a team of coffee and cocoa enthusiasts committed to the transition to a more sustainable economy. Present at every stage, from bean to cup, the brand takes concrete action in the field: it supports farmers, innovates in logistics and transport, notably with sail transport, trains roasters to strengthen their expertise, and raises awareness among end consumers by promoting transparency and education.
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BRIEF

How do you renew Belco's image by highlighting all its commitments and prioritising all its daughter brands?

SOLUTION

The studio created a complete rebranding for Belco, focusing on a simple, playful tone. We chose an expansive typography for clearer communications, accompanied by a series of modular illustrations and pictograms that combine harmoniously to tell the world of coffee and cocoa.

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Capture d’écran 2024-12-04 à 10.28.36
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ABOUT

Commissioned by Belco

CRÉDITS

Art Direction : Studio OUAM
Motion design : Studio Rafale & Thibault Delbecque
Photography : Belco

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